From a to b to c with Dott
Agency
Client
Services
Resoluut
Dott
UI design
Summary
Dott is a shared electric scooter & bike platform launched in three major European cities at first. The challenge was to create an entire new experience from the ground up, for a brand new start-up. From strategy to end product. I was in charge of the UI of the app, co-responsible of the UX and created their website.
Journey
The name Dott is based on the journey of where you're going. You're following the dots to your destination. It's about riding through your vibrant city. It's the core of the brand and it's visible in the visual identity the team created. This visual identity is incorporated in the Dott apps, for Android and iOS.
Convenient
With riding as it's core functionality, the users should be able to onboard, start and stop riding within seconds. Everything was designed with this in mind. New users can register in just two easy steps to start their journey.
Outcome