A rhythmic rebrand for Samotics

Agency

Resoluut

Client

Samotics

Services

Branding

Summary

Samotics utilizes AI-based current and voltage analysis to anticipate and mitigate machine failures, offering companies the ability to eradicate unexpected downtime, reduce energy consumption, and cut operational expenses. It serves as the essential engine that sustains operational continuity and forms the cornerstone of our rebranding efforts.

Founded in 2015 with a vision to enhance machine reliability, Samotics now excels in detecting over 90% of failures up to 5 months in advance. As the company progresses and expands its operations, it requires a brand experience that mirrors its growth and maturity. At the time, they felt their existing brand image did not convey this evolution, and that's where we stepped in to make a difference.

Rhythm

Samotics has a unique way to measure electric current and voltage in combination with machine learning. The new brand identity links to this directly, emphasising the rhythm of the machines and using it as the foundation to build upon. It conveys the intelligence, reliability and maturity Samotics stands for.

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